Hello! Daniel derscheid here. Growing up fishing here in Michigan, I have always been a "bait guy"  trying new techniques and color variations to catch fish. 

So in the summer of 2022, when I discovered that I could make my own baits in whatever color I wanted, I was hooked. I started making soft plastic lures in my garage as a hobby, but have since grown this hobby into a small business. Welcome to up north bait co!